Engine Optimisation for Google.
You now have a
website - but you have no visitors and you don't appear in
the search engines! THEN you get an email from someone in India
promising you a guaranteed top ten listing in Google - does this
Your biggest problem is how do you get the search
giants to acknowledge your website by giving it a decent listing for
your relevant keywords? The answer is to optimise for your content &
keywords. Optimisation is nothing to do with trickery or
manipulation, it's simply about presenting your website in a manor
which appeals to the search engines.
Generally speaking, SEO is time consuming and everyone places different values on their time often dictated by their overheads. But
the process & application of optimisation is not complicated, there are no specials skills or science required,
it's simply all down to good old common sense and a basic set of
I've been a SEO for 14 years and have always worked
from home, so my overheads have always been low. These days I'm mostly
retired and don't accept many offers of work unless a project really interests me.
Google Approved SEO
Despite what some companies may tell you - Google does NOT approve any SEO individual or company either by name or implication. The closest anyone can claim to be 'Google Approved' is if they conform to Googles'
strict Webmaster Guidelines because the reward is a natural organic